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We love a good origin story, and not just when it comes to superheroes. Pomades have undergone several transformations, from ingredients used to the class that uses them. No matter what, we’re happy that these tubs of grease have stood the test of time, making guys look sharp generation after generation.
We’re also thankful that bear fat is no longer a main ingredient.
Read on for a bite-sized history of pomades.
Where does the word “pomade” come from?
“Pomade” is derived from the French word pomade, which means “ointment.” Pomade comes from the Latin pomum (fruit, apple) and Italian pomata (apple). That’s because pomades were originally made with mashed apples (as well as animal fats and herbs).
Pomades were originally used as ointments and only later as hair products.
Actor Cary Grant displaying serious pomade game
Historical Timeline:
18th Century
- Pomades are exclusively used by gentry and thus associated with the upper class.
19th Century
- Bear fat becomes the main ingredient in pomade.
Early 20th Century
- Petroleum, lard, and beeswax replace bear fat as the main pomade ingredient.
- 1930s to 1940s – Introduction of Murray’s Superior Pomade, Brylcreem, and Royal Crown Hair Dressing.
Fun Fact: All of these brands are still in existence today. We actually carry all three (click links above)!
- Film idols like Cary Grant and Rudolph Valentino popularize the shiny, well-combed look that is easily achieved by the average Joe with inexpensive hair products. Brilliantine and hair oil go into heavy rotation.
Mid 20th Century
- Dixie Peach Hair Pomade is a hit with teenage boys from WWII through the 1960s.
- 1950s – Pomade becomes irrevocably associated with the glitzy rock and roll era (Elvis!).
Today
- Pomade production and popularity pick up major steam as the slick, groomed look goes into style. Hairstyles like the pomp and quiff require pomade for the best hold and shine.
Arctic Monkeys frontman Alex Turner sporting a pomp
